General Motors CEO Mary Barra Remains Focused On EVs

Despite recent setbacks with its Cruise autonomous driving unit, which is facing federal investigations and reduced spending, Barra doubled down on her ambitions for self-driving cars as part of a future with “zero crashes, zero emissions, and zero congestion.”

The CEO described 2024 as a “critical year” for delivering on GM’s EV and software goals. “This is a year of execution. And we need to demonstrate…I’m confident the team can do it, and I’m excited to show the world what we can do,” she said.

While investors remain cautious about GM’s moonshot EV targets, having priced the stock at a discount to peers like Tesla, Barra aims to prove her electrification strategy can create long-term shareholder value.

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