‘Boycott Tesla’ Super Bowl ads target self-driving technology

A pair of Super Bowl ads went after Tesla’s self-driving technology Sunday, asking viewers to boycott the company and claiming that its vehicles are unsafe.

The Dawn Project’s ads follow a 2023 Super Bowl ad campaign that featured an Autopilot-driven Tesla mowing down child-sized dummies in a parking lot.

“Here’s what Elon Musk doesn’t want you to know: He sells defective self-driving software by telling consumers it is many times safer than a human driver, when in fact it drives like a drunk teenager,” the group’s website reads…

Sunday’s ads showed video of an Autopilot-driven Tesla ignoring the flashing stop sign of a school bus and striking multiple child-sized dummies.

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