Tesla faces a ban on selling its full self-driving technology in Britain under new driverless car laws, in a setback to Elon Musk’s plans for millions of robot-driven vehicles.
The Department for Transport will prevent carmakers from describing vehicles as “self-driving” or “driverless” unless their systems are approved under changes coming as soon as next year…
Tesla has for years charged motorists around the world thousands of pounds for an optional “full self-driving” upgrade, but has only activated a test version of the technology in North America.
Despite its name, the feature requires constant monitoring from drivers and is described as an “assistance” system, meaning that it would be unlikely to meet the high bar for government approval under its upcoming Automated Vehicles Bill.
Last week, government notes on how it plans to enforce the bill said the terms “self-drive”, “self-driving”, “drive itself”, “driverless” and “automated vehicle” would be regulated under efforts to prevent the “misleading marketing” of the technology.